2424 NE 93rd . Portland, OR . 97220
B.A. - Communications. Lewis and Clark College. Portland, OR.
Delceppo Creative Principal Portland, OR 8/14-Present
Consult with agencies and brands to develop the future of consumer experience in all touch-points within an omni-channel environment. Recent clients include: TwentyFour7, Gallagher, Nike, Alaska Airlines, AT&T, Eddie Bauer
Nike Various Beaverton, OR. 02/04- 9/16 | 01/19-08/19
Program Manager, Special Projects Pilot a re-crafted customization experience for Nike Direct Retail. Partnered with Product Innovation, Global Marketing, Membership, Nike Sports Research Lab (NSRL), Categories, Corporate Legal, Corporate Communications and Sports Marketing to develop a first in industry bespoke product offering.
Director, Retail Brand Development Manage the conception, design and production of key Nike Brand stories as they are told to the consumer. Produce multi-disciplinary internal communication presentations that reinforce Nike Brand Values and convey the history, innovation and future direction of the Nike Brand across all categories. Manage development and construction of new retail concepts and custom fixtures, mannequins, accessories and shop programs for direct and indirect retail. Work with Senior Management, Visual Presentation, Brand Design, Retail Operations, Product Development, R&D, Marketing, Finance, Marketplace Accounts, design firms, vendors, construction crews and installers to develop executions ranging from POP pieces to full program rollouts and store openings. Prepare and present briefs, schedules and budgets. Resource and manage vendors and negotiate contracts. Managed development of Global Retail Brand standards. Liaison between Brand Design, Retail and Marketplace to ensure brand consistency and product integration. Develop presentation, merchandising and sell in tools. Lead the production of Retail Partners Catalog and on-going addendums.
Fender Musical Instruments VP Consumer Experience Corona, CA 9/13-7/14
Restructure and craft the Fender Brand to more effectively engage the consumer through lush storytelling and amazing experiences. Develop a Direct to Consumer channel, Lead the creation of a digital product customization experience; developed a program and tools to reinvent the landscape of indirect retail in the Musical Industry for our category. Lead DTC online experience team. Restructured and lead the Brand Design department.
Schoolhouse Electric Company General Manager Portland, OR. 010/01 - 09/03
Conceive and develop all product offerings and retail strategy. Manage retail store concept, design and construction. Develop the Brand and implement standards including identity, logo, and branding/visual presentation strategy. Development of Capital budgets. All sourcing and ordering of product, fabrication services and equipment. Catalog/print development: Art Director, copy writer, concept creation. Brand development team leader.
FAR PAST EXPERIENCE
Kohler Corporation Manager of Construction/ Ann Sacks Portland, OR. 10/99-10/01
Management of new showroom construction and store remodels. New product display/vignette design and installation. Assure projects are on-time and within budget parameters. Architect collaboration for new, retail concept. Coordinated and drove consensus with product development, marketing, finance, design within Ann Sack and Kohler. Produced materials for team training and location archiving. Partnered in creating retail visual presentation standards. Developed new fixturing. Developed tradeshow booths. Highlight: Cut average budget 30%, timeframes 50%. Opened 6 new stores, remodeled 9 locations.
HandymanOnline.com Business Analyst/ Program Director Portland, OR. 1/97-10/99
Program Director -Technology and Communication for Customer/Member Service Department. Spearheaded installation of Siebel database and Access data transfer. Manage development, implementation and integration of new account management division of the company including all training materials, protocols, forms, flows, models, schedules and staffing. Lead the integration of multi-divisional/location call center to single-department increasing communication and efficiency.
Regional Development Manager - Charged with opening new office locations. Hiring, training, instilling company values and culture to new staff. Developed curriculum for contractor workshops and seminars. Executed marketing campaigns including online, brochure, trade show, radio and print ad copy. Management of 35. Lead Account Manager: Management of over 500 contractor/members. Conflict management, accounts receivables and general relationship building. Conducted business development/sales workshops and new member orientations