2424 NE 93rd . Portland, OR . 97220
B.A. - Communications. Lewis and Clark College. Portland, OR.
Principal: Delceppo. Portland, OR . Current.
Creative Production. Clients: adidas, Alaska Airlines, Nike, AMEX, Seattle Seahawks.
VP Consumer Experience: Fender Musical Instruments. Corona, CA 9/14-11/15
Restructure and craft the Fender Brand to more effectively engage the consumer through lush storytelling and amazing experiences. Develop a Direct to Consumer channel, product customization experience and reinvent the landscape of indirect retail in the Musical Industry for our category. Lead DTC online experience team.
Director, Retail Brand Development: Nike. Beaverton, OR. 02/04- 9/14
Manage the conception, design and production of key Nike Brand stories as they are told to the consumer. Produce multi-disciplinary internal communication presentations that reinforce Nike Brand Values and convey the history, innovation and future direction of the Nike Brand across all categories. Manage development and construction of new retail concepts. Manage development of custom fixtures, mannequins, accessories and shop programs for direct and indirect retail. Work with Senior Management, Visual Presentation, Brand Design, Retail Operations, Product development, R&D, Marketing, Finance, Marketplace Accounts, design firms, vendors, construction crews and installers to develop executions ranging from POP pieces to full program rollouts and store openings. Prepare and present briefs, schedules and budgets. Resource and manage vendors and negotiate contracts. Managed development of Global Retail Brand standards. Liaison between Brand Design, Retail and Marketplace to ensure brand consistency and product integration. Develop presentation, merchandising and sell in tools. Manage production of Retail Partners Catalog and on-going addendum. Standout projects include: WBF pop ups, NY Investors summit, Retail Lab, 21 Mercer, 255, House of Hoops, Niketown remodels Nike+, Force, NIKEiD.Studio, PRO-Revolution.
General Manager: Schoolhouse Electric Company. Portland, OR. 05/02 - 09/03
Conceive and develop all product offerings and retail strategy. Manage retail store concept, design and construction. Develop the Brand and implement standards including identity, logo, and branding/visual presentation strategy. Development of Capital budgets. All sourcing and ordering of product, fabrication services and equipment. Catalog/print development: Art Director, copy writer, concept creation. Brand development team leader.
Manager of Construction: Ann Sacks/Kohler Corporation. Portland, OR. 10/00-5/02
Management of new showroom construction and store remodels. New product display/vignette design and installation. Assure projects are on-time and within budget parameters. Architect collaboration for new, retail concept. Coordinated and drove consensus with product development, marketing, finance, design within Ann Sack and Kohler. Produced materials for team training and location archiving. Partnered in creating retail visual presentation standards. Developed new fixturing. Developed trade show booths. Highlight: Cut average budget 30%, timeframes 50%. Opened 6 new stores, remodeled 9 locations.
FAR PAST EXPERIENCE
Business Analyst/ Program Manager: HandymanOnline.com. Portland, OR. 12/98-10/00
Technology and Communication contact for Customer/Member Service Department. Developmental lead for installation of Siebel database and Access data transfer. Manage development, implementation and integration of new account management division of the company including all training materials, protocols, forms, flows, models, schedules and staffing. Lead the integration of multi-divisional/location call center to single-department increasing communication and efficiency. Regional Development Manager - Charged with opening new office locations. Hiring, training, instilling company values and culture to new staff. Developed curriculum for contractor workshops and seminars. Executed marketing campaigns including online, brochure, trade show, radio and print ad copy. Management of 35. Lead Account Manager: Management of over 500 contractor/members. Conflict management, accounts receivables and general relationship building. Conducted business development/sales workshops and new member orientations.
Self Employed: Portland, OR. 95 – current
Remodel - Restoration of residential & retail interiors.
Owner: the bee and thistle. Portland, OR. 8/97-1/99
Owner and operator of specialty gift shops with a staff of six. G/L, A/P, A/R, media releases, advertising, merchandising, buying. Developed private label products of personal care, worked with branding firm for new product.
District Account Manager: I.F.O.W. Fife, WA. 5/86-6/97
Sales of consumer goods and customer-service management of more than 230 accounts in Southern California. Heavy phone- account management approach to selling. Contract and leasing negotiations, construction management, political liaison, government licensing, crisis resolution, delivery coordinator, construction supervisor and retail store planner, inventory control, advertising design. Managed re-branding of better product line for strategic accounts. Product development with European suppliers.
Associate Producer/Art Director: They Shoot Videos don't They? LA, CA. 7/89-5/92
Coordinate talent, crew and location for shoot days; obtain funding, permits; Set design and construction; coordinate craft services; grip, lighting, best boy, set-dress and continuity.
Intern/Freelance: KPTVs News 12 at 6 & Good Day Oregon. Portland, OR.
Write, print and distribute scripts; research, book and organize guest appearances; evaluate press releases; select, acquire and log all music used; field produce road shows; MOS interviews.
Producer: Broadcast Arts. NY, NY.
Production of commercials, TV shorts and film excerpts for commercial film studio specializing in stop animation.
Projects of note: Pee Wee’s Playhouse, General Mills, MTV.
• Color Consultant – 22 residential projects to date – Shannon Baird Design
• Color Consultant – 4 commercial projects to date – Shannon Baird Design
• Interior Design Consultant – Bryce Dugan Designs
• Production Designer – Plans Deathcab for Cutie - Otoku House Films - 01.2006
• Production Designer – Nike Golf – Nike - 10.2003
• Art Director – Ride Dandy Warhols – 10.1995
• Production Designer – Strange Things Black and Blue – Sony – 03.1993
• Art Director – Rodger Waters: Amused to Death – EPK 2.1993